As a journalist, I have rewritten the following article to make it unique:
Georgia-Pacific, a leading manufacturer of paper goods and parent company to popular brands such as Quilted Northern, Brawny, Dixie, and Vanity Fair, is leveraging generative AI capabilities to enhance its manufacturing decision-making processes. By implementing advanced analytics and intelligent decision management tools, the company is able to quickly determine the best course of action within its operations.
Roshan Shah, Vice President of Collaboration and Support Center at Georgia-Pacific, shared that the technology provided by SAS has been instrumental in helping the company make informed decisions in real-time. Through this partnership, Georgia-Pacific has access to AI and ML-powered tools for qualitative decisioning flow, data anonymization and encryption, natural language processing, and data governance.
With predictive AI at their fingertips, consumer goods companies like Georgia-Pacific are better equipped to navigate challenges such as slow planning cycles and misaligned forecasts. According to a recent report from Relex, 27% of surveyed CPG and retail respondents highlighted these challenges while 79% emphasized the importance of day-level planning in accurately forecasting and responding to consumer demands. This underscores the growing need for advanced technologies that drive more efficient and effective decision-making processes in the manufacturing industry.