In recent years, Sephora and Rakuten Advertising have worked together to push Sephora to the forefront of the beauty industry. Their collaboration has been key in propelling Sephora’s market strategy, and in 2023 they set out to further solidify their role by addressing key barriers and seizing growth opportunities.
Through close analysis and strategic alignment with Sephora’s leadership, they developed innovative solutions that boosted in-store and digital sales. By implementing dynamic commissioning and strategic testing, they were able to significantly increase new customer remarketing, foster omnichannel growth through in-store pickup and same-day delivery, and improve brick-and-mortar conversion rates through shopper cashback and rewards programs.
Their dedication to achieving substantial improvements led to outcomes that were 3-5 times higher than initially projected, solidifying the affiliate channel as a cornerstone of Sephora’s 2024 market strategy. Their exceptional performance earned them the top spot in their category and serves as a model for true collaboration.
This campaign has been recognized at the 2024 US Partnership Awards, held in association with Rakuten Advertising. The awards highlight the power of strategic partnerships in driving business success and growth. Verizon, Capital One Shopping, and CJ have all experienced a 775% growth with targeted offers and content thanks to this collaboration.