In 2023, the video game market in Italy experienced positive growth, surpassing 2.3 billion euros with a 5% increase from the previous year, according to the report “Video games in Italy in 2023” published by IIDEA. This makes Italy one of the top five European markets in the sector, with 13 million players across various gaming devices, representing 31% of the Italian population aged 6 to 64. The majority of Italian video gamers are men, with 8 million (61%) and an average age of 30, while female gamers number 4.9 million (38%) with an average age of 31.
The hardware segment in Italy had a record-breaking year in 2023, experiencing a 63% increase from the previous year due to the availability of new consoles. Hardware sales reached an estimated value of 487 million euros, up 70% annually. Accessories also saw growth, with sales up 46% to