Samsung Reclaims Top Spot in Global Smartphone Sales: Report

The global smartphone market is showing signs of recovery, with Samsung reclaiming its position as the top seller of smartphones, surpassing Apple in the first quarter of 2023. This marks the third consecutive quarter of growth in the market. According to a report from the International Data Corporation (IDC), Samsung sold 60.1 million smartphones in the first quarter, capturing almost 21% of the market, while Apple sold 50.1 million iPhones, making up just over 17% of the market during the same period.

The Vice President of IDC’s Global Consumer Devices and Mobility Tracking team, Ryan Reith, predicted that major smartphone companies will continue to gain market share while smaller brands will compete for position as the recovery continues. Reith also noted that there is a shift in power among the top five companies in the market, which is likely to continue as companies adjust their strategies in a post-recovery world.

Chinese company Xiaomi ranked third in smartphone sales, seeing a 33% growth, while Transsion experienced an impressive 85% increase in sales to 28.5 million units. Despite Apple’s decline by 9.6% in a quarterly comparison, Samsung’s sales only dropped by less than 1%.

IDC’s research director, Nabila Popal added that this shift in power among the top five companies will likely continue as they adjust their strategies to capitalize on this newfound momentum and maintain their positions atop the market.

Overall, this report highlights that despite increasing competition from Chinese brands and other smaller players, Samsung has been able to regain its position as leader in global smartphone sales due to its strong performance and strategic moves.