Samsung’s innovative spirit was on full display at Milan Design Week 2024 with an exhibition titled Newfound Equilibrium. The company showcased its commitment to redefining the relationship between humans and technology, with an exhibition held at Le Cavallerizze in Milan.
Samsung sought to blur the boundaries between humans and technology, fostering emotional connections and inclusivity across different landscapes. The exhibition featured a visionary quest for harmony, inviting visitors to immerse themselves in an exploration of the balance between humans and technology. At the heart of Newfound Equilibrium is Samsung’s innovative spirit, driving the exploration of new frontiers.
The exhibition was not about one replacing the other but about creating a synergy of co-existence. Through an immersive digital installation, Samsung showcased how reality meets the digital realm to solve real problems and improve our lives. Visitors were invited to delve into this visionary showcase during Milan Design Week, inspiring and guiding them towards a brighter and more harmonious future. The exhibition embodied Samsung’s design values of essential, innovative, and harmonious.