Performance nutrition brand Science in Sport (SiS) has launched a new brand platform called ‘You Can’t Beat Science’ in collaboration with the agency M&C Saatchi. This platform highlights the extensive research that goes into producing SiS products and demonstrates how they stand out in the market, setting them apart from competitors.
Focusing on endurance sport enthusiasts who are dedicated to intense training and multiple marathons a year, the platform emphasizes personal achievement and endurance, illustrating how SiS products can help athletes surpass their limits and reach their goals. The research for this new brand platform was conducted by M&C Saatchi’s The Source, using focus groups made up of SiS’s target audience. The agency discovered that the main motivation for training among these individuals was not to compete with others, but to challenge themselves and achieve personal bests.
To launch the new brand platform, SiS unveiled a new print campaign featuring black and white images of real athletes in action. This campaign showcases the grit, determination, and dedication of these athletes as they push themselves to their limits, embodying the essence of ‘You Can’t Beat Science’ and the science-backed performance nutrition that SiS provides. By showcasing the science behind their products, SiS aims to establish itself as the go-to brand for athletes who are serious about their performance and health.