Snoop Dogg has teamed up with an alcohol brand to put his name on the Arizona Bowl in what will be the first collaboration between an alcohol brand and a college bowl game. The event, known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” will take place on Dec. 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will compete in this highly anticipated game.
The digital media company Barstool previously sponsored the bowl game. Gin & Juice is the first product from Snoop Dogg and Dr. Dre’s new premium spirits company, named after Snoop’s 1994 hit song. In a video shared on social media, Snoop Dogg expressed his desire to bring the focus back to the core elements of college football, such as the colleges, players, competition, community, fan experience, and pageantry. He emphasized the importance of supporting the players and maintaining the integrity and essence of college football.
As someone who has been involved in football at various levels, including sending players through his Snoop Youth Football League to colleges and the NFL, Snoop Dogg believes it is essential to keep these traditions alive while providing a unique and exciting experience for college football fans. This partnership aims to celebrate the sport’s history while creating new memories for fans to cherish forever.