In Japan, Suntory -196℃ is a wildly popular alcoholic beverage that first hit the market in 2005. The drink’s unique taste comes from Suntory’s advanced technology that captures the full flavor of fresh fruits. To give consumers a deeper look at the secrets behind this refreshing drink, a “Black Technology Laboratory” was created on Douyin, specifically designed to attract a younger audience.
In the lab, the production process of Suntory -196℃’s signature “-196℃ method” begins with rapid freezing of fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in a bold fruity essence that characterizes the drink. This innovative process has allowed Suntory to achieve remarkable feats such as freezing ramen, crushing durian and bubbles.
Suntory’s commitment to pushing boundaries and exploring new possibilities with their products is showcased through their Black Technology Laboratory on Douyin, which has garnered over 3 million views and 5500 likes. With its creative approach to craftsmanship, Suntory offers a range of unique flavors that bring inspiration and delight to consumers’ lives.