TelevisaUnivision Partners with Shopsense AI to Promote Shopping through the Latin American Music Awards

TelevisaUnivision, a renowned Spanish-language television network, has partnered with Shopsense AI to promote shopping among its viewers. This collaboration will integrate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX.

During the upcoming awards ceremony, TelevisaUnivision will encourage viewers to explore a curated collection of products related to the celebrities featured in the program. The show will be hosted by Alejandra Espinoza, who will offer viewers a glimpse into the platform. This year’s Latin American Music Awards will feature artists like Marc Anthony, Farruko, and Becky G, among others.

Donna Speciale, the president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI, stating that it will enhance the audience’s viewing experience and create engaging opportunities. This collaboration aims to seamlessly integrate retail options into the content, allowing partners to connect with consumers in meaningful ways.

Shoppable TV has become a trend among television networks like NBCUniversal, AMC Networks, and Paramount Global. Featuring QR codes and dedicated URLs, Shopsense directs viewers to show-specific digital stores where they can purchase products featured in the content. TelevisaUnivision and Shopsense have collaborated to offer four curated collections showcasing fashion trends, awards program aesthetics, regional Mexican and urban music styles