In today’s fast-paced business environment, companies are facing unprecedented challenges in maintaining growth and resilience. Amidst uncertainty, it has become increasingly crucial for organizations to seize every opportunity for growth and adaptation. Milton Rivera, VP of Global Business Development at Amex GBT, emphasizes this point, stating that companies must navigate disruption through internal meetings and face-to-face interactions with colleagues.
According to a recent report by Accenture’s Pulse of Change: 2024 Index, the rapid pace of change for businesses is expected to accelerate in 2024. In such uncertain times, the focus on external interactions through business travel is evolving, with a new emphasis on the importance of internal meetings in navigating disruption and promoting organizational growth.
Amex GBT’s Global Meetings and Events Forecast 2024 reveals a projected significant growth in attendee numbers for internal meetings, with 48% of respondents expecting an increase throughout the year. This suggests a growing recognition among organizations of the value in face-to-face interactions between colleagues.
A recent report series with Harvard Business Review by Amex GBT titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption,” demonstrates the tangible business value derived from face-to-face meetings within organizations. The report highlights that 71% of respondents stated that their organizations benefit significantly from in-person meetings with colleagues, underscoring the importance of nurturing enduring relationships through face-to-face interactions.