The Olde Open Window, a gift shop located in downtown Brainerd, has been in operation for 14 years. Since its inception, the store has specialized in antiques and home décor. This week, we had the opportunity to visit the store and explore how it has evolved over time. Lynda Boyd, the owner of the store, shared with us her journey of expanding and adapting her small business to meet the demands of the market.
Boyd’s flexibility was evident just six months after opening when she seized an opportunity to expand the store. She emphasized the importance of being able to envision the potential of a business and adapt to changes in the market. Over time, The Olde Open Window transformed, especially with the closure of big box stores in the area providing opportunities for growth.
The success of The Olde Open Window can be attributed to Boyd’s commitment to excellent customer service and word-of-mouth marketing. With a strong following on social media and a loyal customer base built over 14 years, the store continues to listen to feedback and add products based on customer preferences. The sense of community among small businesses in Brainerd Lakes Area is evident as businesses support each other and refer customers to one another.
The Olde Open Window showcases 20 local businesses and vendors, making it a beacon of success and guidance for other small businesses in the area. Boyd shared that many aspiring business owners seek advice and inspiration from her experience and growth. The longevity of The Olde Open Window has established it as a cornerstone of the local business community, serving as an inspiration for others who hope to follow in its footsteps.