The inaugural season of the UFL is in full swing, with Week 3 generating mixed ratings. According to Mike Mitchell of SI.com, the April 13 and 14 games had varying levels of viewership. While the D.C. vs Arlington game on ESPN drew in only 534,000 viewers, the Fox game between Memphis and Birmingham attracted a higher audience of 837,000 viewers.
On Sunday, two back-to-back games aired on ABC, coinciding with the final round of the Masters. Despite low attendance at both events, the Houston-Michigan game secured an average viewership of 974,000. Meanwhile, the St. Louis Battlehawks defeating the San Antonio Brahmas drew in an impressive 1.023 million viewers.
With seven weeks remaining in the UFL’s regular season, it’s clear that successful days like Sunday are important for building momentum and engaging more fans with captivating games and competitive matchups. As the season progresses, it will be interesting to see how well the league performs and whether they can maintain their momentum until the end of the season.