A recent study by the New Bedford Economic Development Council and Zapalac Advisors has shed light on the significant impact of the creative economy on New Bedford’s economy. The report, titled “The Creative Economy in New Bedford: An Analysis and Recommendations,” highlights the importance of arts and culture in driving economic growth in the city.
At a presentation at Poyant Signs in the New Bedford Business Park, Laurie Zapalac from Zapalac Advisors summarized the report’s findings, recommendations, and methodology. The report emphasizes the diversity of New Bedford’s creative economy, ranging from historic institutions like the Whaling Museum and Zeiterion Performing Arts Center to independent creatives such as poets, musicians, and filmmakers.
According to the report, as of 2022, New Bedford’s creative economy consisted of 33 non-profit organizations, two public institutions, 383 private companies with employees, and 181 independent creatives/sole proprietors. These establishments generated around $300 million in revenue and provided 3,370 jobs, accounting for 7.2% of the city’s civilian workforce.
The report recommends continued funding for arts programs