Verizon Report Reveals Strong Bond between Latino Mothers and Their Mothers, Making Them a Target for Mother’s Day Promotions

Verizon’s report reveals that three out of every four Latino adults communicate with their maternal figure at least once a week, showing a strong bond with their mothers. This is double the preference of the rest of Americans, according to a study carried out by Morning Consult. Electronics, such as phones and smart watches, have surpassed jewelry and clothing as popular gifts for Latina mothers, with flowers remaining the top gift choice for this demographic.

Latina mothers are more likely to put off purchasing new smartphone models, making them a target for Verizon’s promotions and offers during Mother’s Day. They tend to use their phones for taking photos, staying in touch with family, and video calls, highlighting the need for fast data networks. The survey conducted by Verizon included national samples of Americans, Latinos in the US, and American Latina mothers and caregivers.

Verizon’s vice president of Local and Segment Marketing, Robyn Parks, emphasizes the importance of technology in connecting mothers with their loved ones, offering families the ability to choose the technology and services that are most important to them. Phone companies like Verizon are capitalizing on the significance of Mother’s Day in the Latin community by promoting discounts on new smartphone models like the iPhone 15 and Galaxy S24 +.