The wine sector has seen remarkable growth in the past 20 years, with wine exports increasing by 188% and reaching a value of 7.8 billion euros. This makes wine the leading item of Made in Italy agri-food abroad, as noted by Coldiretti President Ettore Prandini.
Among the new developments in the wine sector, there has been an emergence of a new generation of wine producers. According to Coldiretti, there are around 5500 Italian farmers under the age of 35 who are involved in wine production, with one out of every ten companies owned by young individuals having a vineyard.
A significant trend observed during the 2024 edition of Vinitaly was the rise of wine tourism. In 2023, a total of 6 million nights were spent among vineyards by Italian and foreign wine tourists in various agritourism facilities, bed & breakfasts, and holiday homes located near vineyards. Additionally, 15 million tourists had cellar experiences, contributing to the 2.5 billion euro turnover of wine tourism in Italy.