The International Olympic Committee (IOC) has announced their plans to incorporate artificial intelligence (AI) into sports, joining the worldwide trend of utilizing this rapidly evolving technology. During a press event at the former London Olympic Park, which hosted the 2012 summer games, IOC President Thomas Bach emphasized the importance of embracing change in order to maintain the uniqueness of the Olympic Games and the significance of sports.
The IOC aims to be at the forefront of innovation and is committed to leveraging AI responsibly. As part of their strategy for integrating AI into various aspects of the games, they have outlined how it can be used to identify talented athletes, customize training methods, and enhance fairness in judging during events.
With the Paris Olympics approaching in less than 100 days, broadcasters are exploring ways in which AI can improve the viewing experience for spectators watching from home. This includes using AI-powered algorithms to personalize content and enhance recommendations based on individual preferences. Broadcast rights play a significant role in generating revenue for these events, making it crucial for organizers to find innovative ways to engage fans and keep them coming back year after year.
Despite controversy surrounding AI usage for security purposes at previous Olympic events, this year’s Paris games organizers have already attracted attention with their plan to use AI for surveillance purposes. The IOC is committed to responsible usage of this technology and ensuring that future Olympic events remain safe and successful.