Spring is here and Coach has launched a new campaign titled “The Courage to Be Real”. Set in a virtual universe, the campaign follows rapper Lee Young-ji as she discovers the courage to break the mold by subverting expectations with humor. During each visit, she learns about each individual’s “superpower”, which helps her understand what makes her unique and authentic in her own way.
Coach’s mission is to inspire people to express their many sides of who they are, and this campaign is part of that effort. Taking place both in the physical and virtual worlds, the campaign blurs the lines along the way. It is inspired by how today’s younger generations are redefining what it means to be “real” through various concepts of self and the courage needed to navigate and embrace the complex layers of identity.
The new colorful collection includes iconic Tabby shoulder bags offered in different color options and more. This collection embodies the spirit of finding courage to express oneself authentically and embrace individuality. The campaign with Lee Young-ji serves as a reminder that it takes courage to be true to oneself and break free from societal norms. Through vibrant colors and unique designs, Coach encourages customers to embrace their true selves and express their individuality with confidence.