Disney’s Magic Kingdom is set to launch a new sensory experience in May, with the introduction of “Smellephants on Parade” presented by Scentsy. The installation will feature a search-and-sniff experience in the Storybook Circus area, where guests can explore different scents through interactive statues.
Upon entering the land, visitors will be greeted by a casting call posted by Timothy Q. Mouse, looking for a “Whiff-sistant” to join Dumbo’s newest act. Guests can pick up an illustrated map and sticker sheet at the ticket booth in front of Big Top Souvenirs to guide them through the experience.
The first “Smellephant” statue will feature the scent of popcorn, with additional statues themed with smells such as churro and cotton candy. Once installed, there will be a total of eight “Smellephants” statues to discover in the Storybook Circus area.
This complimentary and voluntary experience is designed for all guests to enjoy, including those with sensitive noses. Disney has a history of incorporating scents into its parks to enhance the overall guest experience, with patented scent blending technology to create memorable smells.
Disney’s efforts to make Magic Kingdom a truly immersive and magical destination for visitors of all ages continue with “Smellephants on Parade.”