John Deere tractors are currently on sale at a dealer in Longmont, Colorado, as shown in a photo by Rick Wilking/Reuters. Meanwhile, the company is searching for a new type of CTO – specifically, a Chief Tractor Officer. This executive will be responsible for launching John Deere’s new TikTok channel aimed at reaching younger consumers. The competition is open for entries until April 29, with finalists to be selected after May 17.
John Deere, a well-known agricultural equipment company, is seeking to fill a unique role as it announced a two-week campaign to find a Chief Tractor Officer who can create social media content targeting younger consumers. The chosen applicant will have the opportunity to travel across the country over several months and showcase how John Deere products are utilized by workers in different locations such as Yellowstone National Park and Chicago’s Wrigley Field.
Jen Hartmann, John Deere’s global director of strategic public relations, emphasized the importance of acknowledging the role of workers and how their efforts impact various aspects of our daily lives. To launch this search, the company enlisted NFL quarterback Brock Purdy in a video where he attempts to set out on a road trip in an industrial tractor. Although Purdy may not be able to take on the role due to his busy football schedule, the video highlights the interest shown by other athletes and influencers in this unique opportunity.
For those interested in applying for this exciting role, there are specific qualifications that must be met. Applicants must reside in one of the 48 contiguous states or DC and not be from Hawaii or Alaska. Additionally, AI-generated submissions are not permitted. Videos should be submitted by April 29 at midnight and will be judged based on originality, creativity, quality, and brand knowledge. The five finalists will then be notified after May 17.
Overall, John Deere is looking for someone creative and passionate about showcasing their products while also highlighting the hard work that goes into making them usable by everyday people. With this unique opportunity to travel around the country and share your vision with others through social media content creation, it’s sure to be an exciting challenge for anyone looking to make an impact in their field!