Microsoft-owned LinkedIn is introducing a new AI-powered upgrade for its paid small and medium-sized business accounts, aimed at driving revenue and increasing engagement. The platform is planning to launch a premium membership subscription, known as LinkedIn Premium Company Page, with pricing expected to be around $99 per month. This premium membership will include generative AI to help account holders create new content that engages audiences.
A new LinkedIn support page confirms the introduction of the new SMB tier, which includes AI-powered post writing assistance to optimize content and enhance drafts. Other features include a call-to-action button displayed at the top of the Page, customer testimonials, and tools to engage with audiences. The LinkedIn Premium Company Page will also include a logo displayed on the company page.
LinkedIn’s spokesperson stated that the new offering, called Premium Company Page, is designed to help small-to-medium business customers attract customers, build credibility and stand out from their audience. With Microsoft’s investment in OpenAI, LinkedIn has been receiving frequent AI enhancements to differentiate itself from other social media platforms. The company aims to compete with platforms like X that are transitioning to offer recruitment tools.
Overall, these AI-powered upgrades are part of LinkedIn’s ongoing efforts to enhance the customer experience and help businesses achieve their goals in an ever-evolving social media landscape.