The Chinese online retailer Shein has been classified as a very large online platform under the Digital Services Act (DSA) by the EU Commission. This means that the company will be subject to stricter rules and regulations in order to protect consumers. With over 45 million monthly users in the European Union, Shein has surpassed the threshold for classification as a very large online platform.
As a result, Shein will need to implement extensive measures to safeguard consumers’ rights, including combating counterfeit products and violations of intellectual property rights. The company will also be required to submit annual risk assessment reports focusing on potential adverse effects on consumer health and security, particularly on minors’ physical and mental well-being. These measures must be implemented by August 31st.
Shein is one of 23 major online services affected by the DSA’s requirements, which initially targeted 19 large online platforms such as Amazon, Zalando, Google Maps, Facebook, TikTok and others. In December, additional platforms like Pornhub, Stripchat and XVideos were added. All of these major online services must comply with the new regulations outlined in the Digital Services Act.
The EU Commission will closely monitor these platforms to ensure compliance with the new rules and protect consumers’ interests. The implementation of these regulations aims to create a safer and more secure online environment for European consumers engaging in e-commerce activities.