TikTok has recently announced that it will begin automatically labeling content created using artificial intelligence when uploaded from specific platforms. This move is aimed at combatting the spread of misinformation on the popular social media platform and providing transparency to its users.
By clearly identifying content created by artificial intelligence, users can better distinguish between factual information and potentially misleading or inaccurate content. This decision was made in response to feedback from TikTok’s community, who expressed a desire for more transparency and control over the content they consume on the platform.
During an appearance on ABC’s “Good Morning America”, Adam Presser, TikTok’s Head of Operations & Trust and Safety, explained that the platform’s users and creators are excited about the possibilities that AI presents for creativity and audience engagement. However, TikTok wants to ensure that individuals are able to differentiate between real and fabricated content.
In the past, TikTok has encouraged users to label content that has been generated or heavily edited by AI. The platform also mandates that all AI-generated content containing realistic images, audio, and video be labeled as such. By implementing automatic labeling for AI-created content, TikTok is taking a proactive approach to promoting transparency and trust within its community.
Overall, this move by TikTok is a positive step towards ensuring that users have access to accurate information while also allowing for creative expression through AI technology.