Apple has announced the launch of its new Today at Apple series, starting in May, focused on small business owners and entrepreneurs. These sessions will be held in its retail stores around the world and will offer free opportunities for small business owners to learn how Apple products and services can support their growth and success.
The “Made for Business” sessions will be led by successful small business owners who will share their experiences of using iPhone, iPad, and Mac to build their businesses, reach customers in new ways, and push their organizations forward. The sessions will also cover topics such as Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone.
To kick off the initiative, six “Made for Business” sessions will take place throughout May in various cities during National Small Business Week in the US. Ongoing programming will be offered in select stores worldwide throughout the year. The sessions will feature diverse and unique stories of small business owners who have used Apple products and services to power their businesses’ success.
Apple’s senior vice president of Retail, Deirdre O’Brien, stated that small businesses are the backbone of local communities and that Apple is constantly innovating to help them at every stage of their growth. The retail stores provide exclusive experiences like community and education sessions, free Today at Apple programming, and ongoing support from in-store experts to help small businesses find the perfect technology to enhance their work.
For more details about the Today at Apple series for small businesses, visit Apple’s press release page or sign up for a session on its website.