In an interview with the NZZ, Mario Irminger, the boss of Swiss retail giant Migros, emphasized that the company should refocus on its original purpose of supplying their own supermarkets. Instead of aiming to be an international brand manufacturer like Nestlé or Unilever, Migros should focus on serving their food formats.
As part of this new direction, Matthias Wunderlin has been appointed the new head of industrial operations. This change in leadership has also led to the departure of Raphael Gugerli, the head of Delica, the coffee and chocolate company within Migros. The separation was described as mutual due to differing strategies and was deemed necessary for the planned realignment of the company.
In recent years, Migros had been focusing on expanding internationally with products like Café Royal coffee capsules and compostable coffee balls under the Coffee B brand. However, with the restructuring in progress, Migros is now shifting its focus back to its supermarket business and intends to primarily supply its own stores rather than focusing on international markets.
Despite successful partnerships and innovative products, such as the Coffee B brand coffee balls, Migros is now prioritizing a more streamlined approach to their industrial operations. The restructuring is ongoing, and further adjustments may be expected under the new management.