In February, OpenAI CEO Sam Altman unveiled Sora, a new video-generating tool that could potentially revolutionize the movie industry. The tool creates realistic videos based on user prompts and can be up to a minute long with complex scenes, specific types of motion, and accurate details.
Altman recently met with executives from Paramount, Universal, and Warner Bros Discovery in hopes of convincing them to use this new technology in their production process. While some studios have shown interest in utilizing Sora, no formal agreements have been made yet.
However, Altman is now in discussions with Hollywood executives to assure them that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.
Sora has already released third-party videos showcasing its capabilities, including flying pigs and an underwater fashion show. Other competitors are also working on similar text-to-video tools such as Runway, Emu Video, and Lumiere by Google and Meta.
OpenAI has a global deal to train its models on its media brands’ reporting with the support of Axel Springer and Business Insider’s parent company. This partnership ensures further advancements in AI technology for the media industry.