Google’s AI-Driven Travel Generative Experience: Creating Customized Itineraries with Ease

Google has recently launched a new feature called Search Generative Experience (SGE) that allows users to create personalized travel itineraries using generative Artificial Intelligence (AI). Initially available in the United States and Japan, SGE has since expanded to Mexico, Brazil, Indonesia, South Africa, and other countries with support for additional languages like Spanish, Portuguese, Korean, and Indonesian.

With this experimental feature, users can get overviews and additional links at the top of search results to see multiple perspectives on search queries. The company has also added new capabilities related to this experience, including the ability to automatically create travel itineraries for users in the United States. These itineraries include suggestions for activities, restaurants, as well as flight and hotel options. Users can explore these suggestions and get reviews, links